The Brand pillars

Take the time to clearly define each of these aspects of your brand, to create a solid foundation for your brand to build on.

If you're looking to build credibility for your brand, check out these five pillars to help you

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1. Purpose

2. Perception

3. Personality

4. Positioning

5. Promotion

An effective brand strategy therefore has an impact on all aspects of your entity and connects directly to the emotions and needs of your customers.